Summer is still king in terms of making money within the film business. Box offices raked in practically $4.5 billion through the 4-month season in 2015, in accordance with Box Office Mojo. That’s greater than 3 times the draw in any other season the identical 12 months. Williamson has labored in production for DreamWorks. He says studios may be seeking to drop massive-identify films outside of the summer time swoon in order to face out from the competitors. Produced movies like “Hollywoodland” by means of his personal business. December not solely as a result of it was the only massive identify sport in town, but in addition because of a concerted advertising and marketing effort that built an entire lot of buzz about the latest installment of the “Star Wars” story. By slotting “Episode VIII” for a similar spot two years out, they’ll begin one other advertising blitz. The holiday season is particularly attractive because moviegoers have plenty of free time and fewer entertainment options, not to say that there are usually fewer large-funds films chasing the identical audience. And now that James Cameron’s “Avatar 2” has been delayed, the galaxy far, far away might as soon as again have the stage all to itself. U.S. theatres in June 2010, was the first animated film to gross $1 billion.
And never all the larger-scale projects designed for mass consumption are launched within the summer time. It seems that the brains behind the “Star Wars” franchise are sticking with their current practice of pre-holiday roll outs, shifting the next chapter of the Skywalker saga for December 2017 after the recent success of “The Force Awakens.” Even the movie business’s boy of summer season is getting in on the act: Michael Bay’s Benghazi motion flick “13 Hours” hit the massive screen in January. The shift to winter releases is a rising trend within the film business, however that doesn’t mean we’ll be hurting for expensive popcorn releases come family vacation time. The scheduling shifts look like more about film-biz advertising and marketing: taking advantage of a time of yr when schools are closed, households are collectively and there’s comparatively much less competitors for all that movie-going money. Glenn Williamson, a lecturer on the UCLA School of Theater, Film and television.
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